//Facts About Familiarity Bias (Part 2 of 2)

Facts About Familiarity Bias (Part 2 of 2)

In part 1 of this post we discussed the first-way familiarity bias harms retirement investors:  concentration risk. Because investors are familiar with a business or an investment, the feeling is that it’s safe, while in reality too much of any one investment is risky. In this short video (approx. 2 minutes) Evan Levine, President and founder of Complete Advisors, shares the second way this bias hurts investors:  too little exposure to foreign markets.


Vanguard Research Paper

By | 2017-10-19T11:46:46-04:00 October 19th, 2017|401k Planning|0 Comments